According to Marketing Week UK, Nikon Europe is launching a pan-European advertising campaign, called “I am Nikon”, which aims to connect the brand’s heritage of professionalism, authenticity and innovation to an audience of aspiring photographers.
“The campaign will appear throughout Europe and South Africa, with the first TV ad airing on UK television over the Easter weekend from 2 to 5 April 2010 on ITV, Channel Four and Channel Five.
The “I am” campaign will roll out in television, print, outdoor and online formats and will be supported by a dedicated website as well as social media channels to encourage consumer interaction.”
More information can be found at – http://www.marketingweek.co.uk/nikon-unveils-pan-european-ad-campaign-themed-i-am-nikon/3010824.article
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I AM NIKON websites
1. http://iamnikon.com
2. http://flickr.com/groups/iamnikon
3. http://youtube.com/user/iamnikon
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